Land Investor Accelerator Program
LEARN HOW TO FLIP LAND & ESCAPE THE 9-5
The LIA Program was designed specifically to help new land investors go from rookie dirt flipper to full-time land investor in 12 months or less
I'll show you how I started my land investing business with just $7,000 in 2019 and scaled to $2,867,552.59 in sales in 2022.
"What I love about this community more than any other course or mastermind that I am a part of, is that if you were to just take one program, or just be part of one mastermind, and just belong to one land investment community I am 100% certain that this is it. The reason is because there is a tremendous amount of information provided in the course, it’s probably the fullest course I have ever taken, there is also an incredible community…" Michael Bull
What you’ll get inside the LIA Program
The LIA Program was designed for ambitious entrepreneurs, who demand more out of life
Truth is, we are not the only program to teach you how to buy and sell dirt. There are plenty of other programs that will show you how to flip dessert squares in the middle of god knows where. That’s not what the LIA Program is all about. The LIA Program is only for serious entrepreneurs who are looking to build serious land businesses. This is not a “part time” side hustle to make $5k/mo. No, this is for the land investor who wants to maximize their impact and scale a business that builds generational wealth. This is for those who know their capabilities are limitless. If this is you, you’ve found your land investing tribe. See you on the inside!
- Sumner Healey
LIA Head Coach
The amount of detail and the content for the value is un-f*cking-real. You should be charging 10x what you are. There really isn’t a price for what you are offering, its the biggest steal I have ever seen – CB.
What You Will Learn in The Land Investing Accelerator Program
Phase 1: Why Land Investing
Learn how land investing works and why there is such a huge opportunity.
Phase 2: Market Selection
Learn how to pick winning land markets and why some are better than others.
Phase 3: Data Aggregation
Learn how to make educated, data-driven decisions to mitigate risk and maximize success.
Phase 4: Building Offers
Learn how to buy land for pennies on the dollar and maximize your return on investment.
Phase 5: Acquisitions
Learn how to close land deals with motivated sellers.
Phase 6: Dispositions
Learn about our proprietary selling methodology to close deals faster while maximizing profits.
Phase 7: Building a Business
Learn to systematize and delegate operations with Sumner’s land-flipping business framework.
Phase 8: Funding
Short on cash to fund your deals? Don’t worry; I started on the same boat. We share valuable funding resources, so you never miss a deal!
Phase 9: Discounted Tools & Resources
Get access to all of the land investing tools you need, many of which come with exclusive LIA discounts
Hear from past LIA Members…
I can’t talk highly enough of the course and if any body is on the fence I strongly, strongly, strongly recommend you to take it. It will change your life. It certainly change mine, in my family’s life.
I would highly recommend Sumner’s land investing program and it really cuts the learning curve in terms of land investing and it really gets you started in the business and help you.
Clearly done a lot of work to spend his own time doing trial and error figuring out what works and I would 100% encourage anybody who’s curious to get in touch and figure out how to work with Sumner
I JV with a guy from the program, on a deal I would have passed on. Into something that’s actually going to make us money. That’s very powerful, I would not have known if it were not for the LIA Community
This is what I love about this community. You get access to different people at different stages in their business. That do it in different ways, but they are all an open source to really just encourage you and provide you valuable information.
I wanted to be able to make $225,000 a year consistently with this business. Looking at it, that might be a little small considering how many leads I already have in my pipeline, how many contracts I have, and how many deals are already going through
The reason that I ended up joining the LIA program and community was that I wanted to level up my business from a 6 figure business to a 7 figure business
What I love about this community more than any other course or mastermind that I am a part of, is that if you were to just take one program, or just be part of one mastermind, and just belong to one land investment community I am 100% certain that this is it. The reason is because there is a tremendous amount of information provided in the course, it’s probably the fullest course I have ever taken, there is also an incredible community…
Take a peek inside the Land Investing Accelerator Program
Outline for Modules
Topic: Why Land Investing?
How We Add Value and Get Paid as Land Investors
This module covers the mechanics of land investing. How do we add value and why is there an opportunity here? Core components are buying low by going direct to seller, inefficiencies in comping properties, profile of land owners (rarely use the land, out of state, etc), lack of bank financing for land/owner financing, adding value through marketing, and adding value from minor improvements ex:minor land subdivides, brush clearing, road development, etc.
Watch the First Module for FREE
Different Land Subtypes
This module covers the different types of land ex: Infill lots, Rural Infill Lots, Rural Recreational
Different Land Investing Business Models
This module covers the different land investing business models and their relation to the different land subtypes.
The 4 Step Land Investing Framework
This module covers the 4 steps for running a land investing business. Market Selection, Data Aggregation, Pricing & Mailing, Acquisitions & Dispositions
Emulating My Business
Provide recommendations based on my business. This covers property subtypes, marketing approaches, acquisitions channels, property size range, and property price point.
Sharpening The Ax
This module provides a worksheet + encourages the student to build out a road map before starting their land investing career. Prompts outline an acquisitions budget, operations budget, marketing channel to start with, property type to start with, and defining “what does success look like over the next 12 months?”.
Get Your First Deal in 90 Days
Use the LIA Learn, Implement, & Coach framework to get your first deal in 90 days or less.
Topic: Market Selection
Selecting Your Market
What are the ingredients that make for a great land investing market? Ownership data, non-disclosure states, outskirts of major metropolitan area, local attractions, monthly parcels sold, sold versus listings, price point, size range, and listing traction (views and saves).
Going a Mile Deep, Not a Mile Wide
Explain the philosophy behind “micro mailers”. Select tightly grouped pockets of like kind properties, opposed to working entire counties at once.
Land Use & HOA’s
HOAs, covenants, restrictions, land use, etc.
Tools of The Trade
Every market is a bit different in regard to which platforms work best for market research. We use Redfin, Land.com, and Zillow. Explain how we use the different platforms.
Finding A Market Together
Real time selecting of a market. Also compare your findings between the different markets found in the demonstration. Highlight the differences and show which one is best.
Market Monday’s + Keeping Track of Your Findings
Market selection is one of the most important aspects of this business. It’s the top of the funnel for the results in your business. Teach the students how to make a consistent habit of selecting markets by doing “market mondays”. Show them how to keep track of their findings.
BONUS: Google My Maps (intro filmed)
Enlist Rylan to help build module explaining his process
Finding A Market Together Part 2
Watch Sumner go through his market selection process using “ninja techniques” to suss out where the most demand and real time activity is happening for land sales.
Reviewing Monthly Sell Through Rate
Using RedFin to track monthly sell through rate, as well as using 3 month and 6 month periods to track trends.
How To Use “Under Contract” Filters
Using the under contract tool to gauge real time demand on landwatch.com.
How To Use Property Control Center
Using Property Control center to review demand and to confirm pricing trends.
Topic: Data Aggregation
Tools of The Trade
Using Data Tree and or County GIS (include referral code for DT). Explaining the benefits of both options
Using DT to set your search criteria and reviewing the data
Preparing Your Data For Pricing
Show the process for transferring the raw data from the original sheet into the new sheet for pricing. Also show the format which we do our mailer in.
BONUS Systematizing Your Marketing
Set a goal and stick to it; 1000 pcs of mail per week for example. If you budgeted for it in your operation expenses. No reason why you shouldn’t hit it every week
BONUS Becoming an Excel Ninja
Get Michael Bull to build out a module on becoming an excel expert
Topic: Building Offers
Selecting Your Offer Type
Explain differences and benefits of blind offers, neutral letters, and range offers
Using Our Offer Templates + How To Make Your Own
Provide copy writing tips for creating an offer letter and provide templates for blind offers, neutral letters, and range offers.
Rules of The Road For Pricing
Explain general pricing frameworks. 30-50% of market value. Explain inverse relationship of offer percentage relative to property value. Explaining inverse relationship between acreage and price per acre. Explain pricing theory for hot markets versus more rural markets.
Getting Comps on Redfin
As name implies
Getting Comps on Lands of America
As name implies
Getting Comps From Land.com Search
As name implies
Getting Comps From Data Tree
As name implies
Getting Comps From Zillow
Only use when RedFin is not available.
Putting it all together
Quantifying your different data sets to determine average price per acre for properties in a given size range. Applying your pricing to the data set. Accepting that you are not always going to be 100% correct in your pricing, the Pareto principle is at play here. The best way to test a market is by mailing it.
Mailing Your Offers
Learn how to mail out your offers to begin generating seller leads
BONUS Watch Me Build a Mailer in Real Time
In this video, you will see me build out a Mailer in real time to explain our process
Direct Mail Economics
Review KPI’s for mailer yield and cost per deal.
Expectations For Mailing Results
Explaining the typical mailer yields. Also explain the different forms of seller outreach. Email, Mail, Call, etc.
Organizing Seller Leads
Add sellers to FUB. Explaining seller stages. Explain important information that gets added to FUB.
Reviewing New Deals
Cover everything we do when we get a new lead. Check Legal Access, Physical Access, Floodplain, Topography, Correct Owner, and taxes.
Comping New Deals
Once the property passes the sniff test, demonstrate our comping process.
Working With Sellers
Explain follow up and sales approach. Responsiveness is the name of the game here (speed to lead). Deals get done on the phone. Follow up until you get a yes or a no.
This is a critical part of the business. Nature of sending blind offers. Explain negotiation approach. I can only pay “x” because of “y” for the property.
Tips and Tricks For Making Deals Happen
Resend PA via mail. Send PA for e-signature. Follow up with hand-written notes. Premise is, once you have a good deal, you do everything in your power to make sure it gets accomplished. Do not leave “the ball” in the sellers court, always lead the charge (i.e. I’ll mail this PA into you)
Defining a Good Deal
Setting expectations for deals. Typically a good deal is a double your money situation. For terms deals we typically want to see our basis returned in no longer than 12 months. Terms deals
should typically be a 300-500% return. Explain that as we do bigger deals in terms of price, these numbers will be skewed. Understand that the sell through rate is ultimately what’s most
important. All of these percentages go out the door when you are working in markets where land is selling very fast.
Closing Your Deal
Difference between using a title company versus self closing. Encourage using title companies as you get to outsource the work, get title insurance, have the DD done for you, and insert a
level of trust with the seller.
Self Closing Your Deal
Explain the self close process. Benefits and drawbacks. Encourage using freelance title abstractor.
Performing Your Own Due Diligence
Hire title abstractor to explain deed search and chain of title review. Explain different types of deeds and when to use them. Use lawdepot for drafting deeds.
BONUS Finding a Freelance Title Abstractor
Show me finding a freelance title abstractor
Acquisitions KPI Tracking + Template
Review the essential Acquisitions KPIs and provide KPI template sheet.
Watch Sumner Comp Properties in Real Time
Peek over Sumner’s shoulder and watch him comp deals from his CRM in real time.
What To Do While You are Closing Your Property
Explain workflow to get done while your property is closing. Create pre-marketing checklist.
● Send neighbor letters
● Coordinate photos and videos
● Prepare Ad copy
● List on all platforms besides MLS
● Update Spreadsheet
● Create PDR
● Decide if you want to use a realtor or FSBO
Should I Use a Realtor?
Explain logic behind using a realtor opposed to hiring a salesperson or doing your own sales. Explain common percentage splits and contract tips (no commission if you sell the property). Explain how to find a land centric realtor.
Creating Listings That Sell
Add CTA/lead magnet to listings. Painting the “picture” and highlighting relevant information. What info should I include in the listing?
Where to List Your Property
Explain all listing sites
Using a Flat Fee MLS Provider
When to use and how to use. Get Brokerless referral link.
Pricing To Be The Next Logical Sale
Create pricing that would make you the next logical sale in the area. Explain velocity of money.
Adding Owner Financing
Explain owner financing rationale. Explain typically DP’s and monthly rates.
How To Communicate With Buyers
Besides your first day email, all other FU’s should be pushing to a phone call. Deals get done on the phone.
Keeping Track of Buyers
FUB setup, note taking, and setting relevant follow up.
Collecting Holding Deposit + Document Prep Fee
Send intake form, draft PA and send to title. For Owner Finance sales, send PA, Contract for Deed, and Promissory Note. Create real time video of building out the documents.
Managing Owner Finance Notes
GeekPay, Moonclerk, etc. Prorate taxes, add service fee, and late payment fee. Talk about default timeline (30-90 days).
Collecting Social Proof
There is a high level of skepticism in this business. Counteract this by asking buyer who had a good experience to leave a review or write you a private review and feature on this site.
To Use FB or To Not…
Explain pros and cons of using FB Marketplace
Using Drip Texting To Engage Buyer Leads
Review tools and strategies to engage buyers with drip texting
Cover our 3 tier repricing strategy and how to utilize price changes in your marketing.
Topic: Building a Business
Building a Cash Machine
Creating SOP’s for your business. Figuring out what can be automated, delegated, or eliminated. Start with the end in mind. How can I build a business that runs without my day to
day involvement. Most land investors have a high paying job, not a business.
Acquisitions and Dispositions Sheet + KPI’s Sheet
Provide our templates
Using FUB Automations
Explain FUB automations and our setup
Hiring Overseas or US
Overseas is better 99% of the time. Explain where to find talent and VA placement option.
Using a Call Center
Provide script and explain how to setup PatLive. Get Patlive referral link
Freelancer Contract Template
Building a World Class Sales Team
Managing Team Meetings
See how Sumner manages his weekly team scrum and how Sumner’s team runs their daily sales huddle.
How Sumner Uses Follow Up Boss
In this live training Sumner speaks to the LIA Group on how he uses FUB for his Acquisitions and Dispositions team.
Watch Sumner Train His Acquisitions Manager
Watch Sumner train his Acquisitions Manager. In this call, Sumner reviews Jordan’s pipeline, reviews hard to comp properties for Jordan, discusses how Jordan should manage his time in regard to comping properties, and much more.
Deal Funding Strategies
● Deal-based Joint Venture
● Bank Line of Credit
● Institutional Financing
● Promissory Note
● Multiple Investor Debt Fund
● Equity Partnership
Using Cold Texting To Generate Seller Leads
How Cold Texting Works
Breakdown the ins and outs of how the cold texting process works.
When To Add Cold Texting To Your Business
There is a specific time and place to utilize this approach. In this module we breakdown how to know when the time is right to add texting to your business.
Setting reliable expectations for lead flow and yield from cold texting.
The Tools Needed
Breakdown of all the tools needed with discounted pricing.
Using Trello For Managing Texting Workflows
How to use Trello to never lose track of where your team is at in the texting process.
How To Find Success With Cold Texting
Key components that make this acquisition channel work most effectively.
Systematizing The Process
Turning texting from a skill to a reliable acquisitions funnel.
Watch Us Prep a List
Watch us in real time prepare a list for texting.
Discounted Tools & Resources
Discounted Tool 1: Rocket Print & Mail
Discounted Tool 2: DataTree
Discounted Tool 3: MapRight
Discounted Tool 4: Launch Control
Discounted Tool 5: PatLive
Discounted Tool 6: Brokerless (flat fee MLS)
Discounted Tool 7: SignNow
Discounted Tool 8: Wise (team payments)
Discounted Tool 9: Direct Skip
One Time Payment
4 x $675 monthly payments
Hi my name is
I was in your shoes just a few short years ago.
I used to wake up on Monday mornings with a feeling of dread and anxiety coursing through my entire body. At this time I was working a soul sucking tech sales job. I wasted 10 hours per week commuting in traffic.
This all changed once I stumbled into the world of flipping raw land. Since then, I’ve flipped over 408 parcels of land, I’ve got a team of 7 employees, and we do 7